Blog & articles on email marketing

Our last articles on email marketing

The Top 10 Tips for Email Marketing

If you are just starting your online business, you may be also just getting started building your email marketing campaign. Even if you have been in business for awhile, there are always ways in which you can improve your email marketing campaigns for improved success.   read more...

Are You an Email Spammer Without Even Knowing It

Email marketing can offer your company the opportunity to reach a far larger audience than you would be able to reach through many other methods. There is a critical key involved in successfully employing email marketing; however. You must make sure that you are not spamming your clients and prospects. While you may not even be aware of it, is it a possibility that you are an email spammer?  read more...

Email Copywriting 101

Email marketing is without a doubt the most popular and effective method of reaching a large, highly targeted group of customers and prospects. Through email marketing you can build brand awareness, build your relationship with your customers and let prospects know about upcoming events. If you have not previously handled copywriting, particularly copywriting that is geared for email, you may find yourself somewhat daunted at the prospect. read more...

Features to Look for in Email Management Software

Today there are so many different types of email management software programs that it can be difficult to determine exactly what you should look in a product for managing your email list. Email marketing can provide your company with a wealth of benefits and a good quality email management software program can make it much easier to manage and grow your email marketing program. Read on for more details to find out exactly what you should look for when purchasing an email management software program. read more...

How Frequently Are You Emailing to Your List

Does it make a difference how often you email your subscribers? Yes, it most certainly does. It has been shown that when you email your subscribers too often they become annoyed and are less likely to read what you send them. Conversely, if you do not send your subscribers something on a regular basis then they will likely forget about you and may even forget that they subscribed to your list.  read more...

How To Develop a Relationship with Your Email List

Is your email list not as responsive as you would like it to be? Are you just developing an email list and would like to find out how you can make it responsive? The answer to both of these questions lies in developing a relationship with your subscriber list.  read more...

How to Start an Email Subscriber List

Email marketing is currently one of the most effective tools for growing one’s business; whether it is strictly an online business or a brick and mortar business that you are marketing online. An email marketing subscriber list can provide you with the opportunity to stay in touch with your customers in a way that no direct mail advertising campaign ever could. read more...

Is Your Email Marketing Campaign Turning Subscribers Off?

Email marketing programs have proven time and time again that they can be incredibly successful at helping to develop an online business and even grow an existing business. Critical to your success; however, is making sure that your email campaign is interesting to your subscribers. While many people may not be aware of it, they could be making critical mistakes that might be turning off their subscribers, rather than garnering their loyalty. read more...

Measuring Email Open Rates is Critical to Your Success

Email marketing has become more and more a part of the marketing campaigns of many successful companies, whether they are large or small. As the email medium continues to grow and expand, it becomes even more important to make sure that you are gauging, quantifying and optimizing your efforts for the greatest success. One of the most critical things you can do to ensure your success is to make sure that you are analyzing the open rates of your email marketing campaigns. read more...

The Best Time and Day to Send Email

One of the most studied aspects of email marketing is the best time of day to actually send out emails. You may find yourself asking whether it makes a difference. It certainly can make a difference in the time that it takes for a prospect to open mail and even whether they open it at all. So, is there a best time and day to send email and if so, what is it? read more...